I couldn't be happier to showcase the face behind the lens of our lookbook shoot —

Meet Manuela: NYC Photographer (by way of Italy), Fashion Stylist, dog rescuer, frequent collaborator, and friend. She is one of the most infectious personalities you'll ever come across and one of those rare talents that is as stunning in front of the camera as she is behind it. She has also been a big supporter of WHOWAGWEAR™ since day one and immediately made Emily and I feel at ease when being photographed for the launch of our site. It has always been our promise to ourselves and to our community to show the REAL PEOPLE behind the brand, just as we are. Our voice, message, mission, creativity, connection, and stories all come from a very personal and genuine place. Thinking back on that day of our photoshoot, I remember grabbing wardrobe pieces out of my closet without much thought, kind of like getting dressed like any other day. And just as I knew she could, Manuela was able to capture the spirit of our individual styles — so I thought it would be fun to do the same with her.

I've photographed Manuela many times, and each time there is always a bit magic that she pulls out of her back pocket, which is true and genuine to the essence of who SHE is. And that's what I love about our WHOWAGWEAR™ family — being able to celebrate personal passion, originality, and the individual voices that make up this dog-loving community. Here's a peek of how Manuela styles her WHOWAGWEAR™ for the FALL season.

Please take a moment to check out Manuela's creative portfolio HERE.

And if you are in the NYC or LA area and want to be photographed in your WHOWAGWEAR™ gear alongside your pup, let me know! I would love the opportunity to possibly photograph and feature YOU!

As always, thank you thank you thank you! Please show some love for Manuela in the comment section below and subscribe to stay updated on news, specials, and all things WHOWAGWEAR™!


Much love + gratitude,